Using low-cost digital rewards to transform everyday people into your marketing team – incentivized referral marketing for authors & brands from Grabbr CMO Herman DeBoard– AMA
My name is Herman DeBoard and I am the CMO of social referral marketing platform Grabbr. I have over 25 years’ experience in marketing, technology design, and development with public and private companies as well as government agencies. I have an MA in Communication Studies with a focus on Computer-Mediated Communication along with Ph.D. studies in Education with an emphasis on Adult Learning Methodologies.
I have built and tracked some truly amazing marketing campaigns for both large consumer brands and companies as well as independent authors and musicians. Each campaign I’ve worked on has been designed to generate maximum impact through social referrals using low-cost digital rewards as a consumer incentive. I consider myself an out-of-the-box thinker who understands the mind of the consumer and what will spark their interest in engaging with a marketing campaign and sharing the messaging within their own networks.
I find new ways to leverage low-cost digital rewards to engage audiences across the world, whether it’s an independent author trying to boost exposure of their new book through a free download, or a large publisher looking to promote a new addition to their author roster, I’ve created programs that work for any size customer that wants to leverage the power of consumer referrals.
Incentivized referral marketing is an approach that transforms everyday consumers into brand marketers, leveraging the power of ‘word of mouth’ by having interested consumers share a brand message with their network of friends, family, and connections who trust their opinion and recommendations. In exchange for shares with their networks either through a shared post on social media, text or email, consumers receive a reward that is of little to no cost to a brand, such as a free download, a coupon or an entry into a sweepstake.
I look forward to answering your questions and helping you.
Grabbr is a social referral marketing platform that uses ‘social currency’ to market businesses while revealing exactly where their advertising dollars have the largest impact, and which social channels they should be spending their time on to engage followers. With access to 195 social sites and an email portal that can send campaign invitations to a marketer’s entire email list, the platform enables marketers to deliver digital incentives to a broader range of audiences while accumulating real-time analytics and ROI measurements.Grabbr has worked with companies, authors, and brands including:
- Independent Author - Laurie Weiss
- Global Brand - AT&T Global
- Global Publisher - Simon & Schuster
- National Brand - Skyrunner
- Best Selling Author - Michael Hyatt
- Global Retail Book Distributor - Readerlink
- Global Retail Book Distributor - Ingram Content Group
- Independent Author Publisher & Distributor - Author Solutions
- Shogun Hibachi Grill
- Regional Cadillac Automobile Dealers
- National Non-Profits such as Go Bowling
For more information, visit https://grabbr.com.
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