MARKETING AMA | How we started an online social media marketing company with little money using free tools on the internet

Brian Baccus
Mar 15, 2018

Today March 1st, earmarks one year in this business, started off by looking at proximity beacons and now the company, Style Click Media, does a whole lot more. From App Dev to virtual business cards to social media content mgmt and marketing to Online Talk Show production, we have done it all and still keep doing it.

This AMA will be for you to ask me anything you want about getting started, finding your concept, pushing it to development, putting together your team of people and marketing the brand, product or service.

SCM Mobile Marketing PWA | SCM Virtual Business Card | SCM Website

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How many people is your team made up of? Are you looking to grow this team?
Mar 22, 11:26AM EDT1
What has been your biggest challenge thus far? How did you manage to overcome that challenge?
Mar 22, 10:03AM EDT0
Aside from social media, what are some other valuable tools to market a product?
Mar 22, 6:08AM EDT0
What do you think are the relevant metrics for tracking ROI on social media?
Mar 21, 7:29PM EDT0

what is the imapct of social media on marketing?

Mar 21, 9:04AM EDT1
What are some of the avenues a company can use to promote their business and which of these strategies have been the most successful, and why?
Mar 21, 4:49AM EDT1
If you could give one piece of advice to a startup business looking to market their product, what would that be?
Mar 21, 12:01AM EDT1
Other than your marketing company, what other things do you enjoy doing in your spare time?
Mar 20, 2:27PM EDT3

I bowl, I live by the beach so I walk down there every morning and do inspirational videos to give people advice about marketing solutions and branding, try to travel to difference cities and help folks, things like that...I have a non profit that I tutor 9-12 year olds with #STEM tutoring in the technological areas, you can check out my non profit at BBC Kids

Mar 21, 2:01AM EDT1
What are some of the ways a small business owner can ensure that they have developed a goal-orientated marketing strategy?
Mar 18, 4:06PM EDT1

As a small business, there are three basic milestones to success:– Establishing a Business Model– Developing a Marketing Strategy– Maintaining Customer Loyalty

Before the business can open its doors, before any money can be earned, these steps must be thoroughly researched and refined. This is true whether the business owner operates virtually or in the real world. No business is sustainable without a solid plan.

Milestone 1: Establishing a Business Model

Naturally, the first step, establishing a business model means taking a good idea and turning it into a great one. How this is accomplished is by measuring the need for the product or service against the expected outcome. One cannot open a high-end clothing store in the midst of a depressed neighborhood and expect to see tremendous results. Likewise, a small town with 12 coffee shops may not need another, unless number 13 has something wildly different to offer.

Along with establishing a business model is determining financing. How much capital will it take for the business to get off the ground? How long can the business operate without realizing a profit? Keep in mind, most small businesses do not see a profit for the first three to five years. However, this does not mean one should avoid business ownership altogether. It simply means that entrepreneurs must develop smart strategies to spend their money wisely.

Milestone 2: Developing a Marketing Strategy

The top priority in spending and saving is marketing. Every entrepreneur, regardless of their business type, must have name recognition to be successful. If a potential customer is unaware that the business exists, it will cease to do so.

Developing a smart marketing strategy or plan does not mean a huge investment in money, though it does involve a significant investment of time. Arguably, at least at the beginning, as much time should be spent on marketing the business as is spent on the business itself.

Some business owners choose to outsource marketing. Others hire a marketing strategist. Still, others choose to create and carry out all marketing strategy on their own. Regardless of the choice, if you want to know how to develop a wise marketing strategy for your small business, the basics remain the same.

1. Determine Key Demographics

Marketing to mass audiences is a mistake made by too many small business owners. Choosing a broad-sweeping message may appear to have greater appeal, but this type of advertising typically only works for an already established business with significant profit margins.

While brands like Microsoft and Coca-Cola might be able to get away with a general message, small businesses cannot function in this way. Instead, determine who is most likely to be interested in a particular business and market to that group.

Start by looking at the marketing used by similar businesses. Find who they focus their efforts on, determine if that is applicable to the emerging business, and strive to find groups that have yet to be singled out by others in the field.

2. Market Specifically to Those Demographics

Once the demographics have been pinpointed, it is time to market specifically to those groups. Who are these people, what do they want, and which message works best for them? Empathy goes a long way when choosing demographic-based marketing strategies.

Is the key demographic busy moms? Focus on how the product or service can simplify their lives or save them time. Is it working singles? Find a way to show them that the product is needed for more productivity at the office. Knowing what each group’s needs are is the ideal approach to marketing.

3. Choose Marketing Medium Wisely

Radio and television ads are pricey but can be effective if they are well-produced and aired during the right time frame. If foot power and neighborhood regulations allow, some businesses find that door-to-door flyers are effective marketing techniques. Online marketing is arguably the best bet for small businesses. It costs very little to have a well-made website that is rich in keywords. Updating a blog or social media keeps the business current without incurring extra cost. Ads that are bought online are inexpensive and powerful.

4. Avoid Marketing Pitfalls

The two biggest marketing mistakes made by small businesses involve money. They either spend too much or not enough. While it is important to set a budget for marketing, it is unwise to spend it all at once. Make sure to allow ample time and money to determine if a marketing strategy is working. If it is not, and budget allows, it can be changed. Not every business gets it right on the first try.

Conversely, relying only on free advertising is a mistake as well. Having a blog with keyword rich entries may get a few hits for those customers who were already looking for a specific service, but what about the ones who are unaware these products exist? The word should be spread through print ad and online to reach everyone within a given demographic. This does require a financial contribution.

Milestone 3: Maintaining Customer Loyalty

Once a business model and a marketing strategy is firmly in place, entrepreneurs need to determine how to maintain customer loyalty. Excellent products or services at reasonable prices are naturally desirable, but they are typically secondary to customer service expertise and a targeted loyalty program.

Incentives, rather than products, keep customers returning. Stores do this through loyalty programs, like earning points toward free merchandise or getting cash back on successful referrals.

Another way to create small business loyalty is to have top-notch customer service. Building relationships with clients is vital to growth and stability. This requires serious dedication to customer service. Ask questions of the customers and really listen to what they have to say instead of simply waiting for an opportunity to sell. Provide real solutions to their problems, whether it is what sandwich to order or which tile looks best in a bathroom.

Regardless of the type of business, customers always want to spend time and money with those who take their needs seriously. This requires open lines of communication and a service-oriented attitude.

Those who are unsure of how to accomplish this can perform the following steps: Walk into a car dealership, speak with a salesperson, and do the exact opposite. Though it may sound like jest, the fact is that customers grow frustrated with the hard sale techniques often employed at businesses such as these. They generally only return when they feel they are getting the lowest possible price. However, most will spend more, even on large ticket items, when they feel a relationship with the salesperson.

It is also wise to give customers promotional items. Imprinted refrigerator magnets and ink pens are popular choices with service providers. However, unique promotional items may have a more lasting success rate. Consider items like hand sanitizers or reusable tote bags. Look for those promotional items that can be used, shared, and seen by others.

Reference Link

Mar 21, 3:39PM EDT0
What are the ways in which a company can make certain that the online world knows that it is reputable and trusted?
Mar 17, 12:07PM EDT0

Easy, dont be like Facebook, lol. No but seriously, FB, TW, IG and some other apps give you plenty of opportunities to make your brand reputable and trusted. 

Our page has our direct phone number, address, website, several social media sites, clients that we deal with, my own personal profile shows all the Business Client Pages that we're currently managing and so on.

I mention FB because even though its a big juggernaut of a company, they make it nearly impossible for you to contact them, secret areas that you have to search for to determine if that is the right link to use and so.

Seems as though the more successful some companies get, the harder is to contact someone, track a package, file a complaint, give a review, etc.

This company however follows the basic principles of business. We have a physical location, our domain is registered AND secured, we are a corporation, meaning that you can verify that we are an actual company with the State of California [Style Click Media, Inc], we are pending approval with the BBB [Better Business Bureau], we have a Duns and Bradstreet registry, and a few other things.

Mar 18, 7:00PM EDT0
In what ways does business website optimizing for search engines benefit a business?
Mar 16, 4:42AM EDT0

Here are 45 ways SEO benefits optimized websites:

1. There are people searching for your products or services on search engines

There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.

2. SEO pulls-in quality traffic Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services. This is why the SEO industry is worth $65 billion. 

3. SEO traffic is more likely to convert

SEO traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.

4. SEO increases sales and leads

SEO is not a myth. You will increase your leads and sales if you offer a viable product or service. One small business generated over $103,510.98 worth of SEO results in just 5 months.

However, you must invest in the best SEO strategy. With a winning SEO campaign, your business will be on it’s way to higher conversions.

 5. SEO can decrease your cost per acquisition

Another benefit of SEO is that it is “free”. It is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire the best SEO company. Unless you have experience in website coding and Google algorithms, you will need an SEO firm or agency to grow your rankings. 

6. SEO does not involve any paid advertising

You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest it in more efficient areas.

7. Top SEO rankings provides 24/7 promotion

SEO is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, they will promote your business while you are sleeping.

8. SEO builds trust and credibility

People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing.

9. SEO is a long-term strategy

SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in Google algorithm.

10. SEO makes your customers more informed

Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allows you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.

11. SEO influences purchasing decisions

SEO significantly influences purchasing decisions. This is because of the developed trust and credibility mentioned in our prior points. Use SEO to improve your conversions by significantly influencing the purchasing decisions of those on the web.

12. SEO increases your brand awareness and equity

Conversions aside, SEO will also build your brand equity. In other words, SEO will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to purchase. However, by being aware of your offerings, they may purchase in the near future.

13. SEO increases customer attribution or “touches”

While your awareness is increasing, SEO will simultaneously increase your customer attribution points. Attribution is the amount of times your audience sees your brand. The more times they see your business, the more likely they are to purchase from your business. Strong SEO rankings will help you dramatically increase your touch points with potential buyers.

14. SEO receives 90% more clicks than PPC

SEO trumps paid advertising. This is because organic SEO listings receive 90% of clicks. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing in SEO, you will likely gain more traffic than the advertisers on the same keywords.

Free eBook: Rank 1st on Google through SEODownload Now

15. SEO can increase your website referrals

SEO will increase your website referrals. You will gain more website referrals from search engines. In addition, your website visitors are likely to refer your website to their friends. A strong SEO presence will you grow referrals, literally and figuratively!

16. SEO is measurable

SEO is measurable. You can measure your conversions and the source of conversions. You can also measure the progression of your website rankings and organic traffic. With the right tools (or SEO company), you will be able to measure which search keywords are the most valuable to your business.

17. SEO drives offline sales

Do your customers do research online before visiting your store? Of course they do! Because most people do their research online, SEO also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products. Therefore, SEO is a major contributor to driving offline sales.

18. SEO is more cost-effective than paid advertising

This is a no-brainer. SEO is more cost-effective than paid advertising. Once you rank high on search engines, you do not have to pay for clicks from search engines. Pause your PPC advertising campaigns and let #1 SEO rankings drive more results.

19.Your competitors are using SEO to grow

Kill or be killed. Your customers start their internet journey with a search. Your competitors are using search to grow their business. Sooner or later, if you are not using search to grow your business, you will not have a business!

20. SEO can give smaller businesses an edge on larger companies

If you operate a small business, you may find that it is tough to outspend larger competitors in AdWords. However, an effective SEO strategy may be your way to gain higher rankings. While larger companies rely on advertising, you can rely on a savvy SEO strategy to go in the back door to acquire customers.

21.SEO will help you gain market share

Gain market share by being first. If you are the first option, your customers will never know about the hundreds of alternatives. Unless, they scroll to page 10 of Google. However, we know that will not happen. Why? Because 75% of users never scroll past the first page of search results.

22. SEO will help you break into new markets

SEO will help you break into new markets. Once your website is optimized, you can begin to expand your website to target other keywords. The keywords you choose can be new products or services you could offer. You can count on the search engines to drive qualified traffic to your new offerings, helping you enter new markets.

23. SEO increases the value of your business

Your business becomes more valuable as your SEO rankings rise. If you are in the market to sell your business, many buyers will find strong SEO rankings as a valuable intangible asset. This is likely because SEO rankings tend to hold its value and sustain over the years.

24. SEO integrates all of your online marketing activities

SEO is online marketing. All online marketing activities in some way can attribute to your SEO rankings. Web design, content marketing, social media marketing services, and online advertising influences SEO. When all activities are integrated, your SEO rankings.

25. SEO improves your overall marketing ROI

As previously stated, an integrated marketing campaign will influence SEO rankings. Not only does this influence your SEO rankings, but your overall ROI from all of your marketing activities will be higher. This will be explained in more detail in the next points below.

26. SEO is the best PR strategy

SEO is the new “PR” strategy. It makes PR make sense. In order to rank high in search engines, you must have quality backlinks. Backlinks are links from external websites that link to your website. The more you have, the more relevant your website is. The more relevant your website is, the higher you rank. Acquiring quality backlinks may require publicity. The more publicity you have, the more backlink opportunities you may have. The two works hand-in-hand.

27. SEO will increase your social media followers

SEO will add-on more social media followers. As your visitors are researching your website, they are likely to click your social media icons to follow you. An effective SEO campaign will generate thousands of website visitors, which you can expect to translate into a smaller percentage of followers.

28. SEO will increase your email newsletter subscribers

SEO will increase your email newsletter subscribers. If you have an email newsletter signup form on your website, you can expect more subscribers as your rankings rise. This is because you are gaining more traffic to your website, and more exposure. For optimal results, provide an incentive on your website for people who subscribes to your email newsletter.

29. SEO will increase your blog traffic

SEO will increase your blog traffic. As your website’s authority rises with search engines, a few things will happen. Your blog’s individual ranking in Google will rise. Your blog content is more likely to be found on Google. And lastly, you will likely gain more referral traffic from your website by promoting your blog throughout your website.

30. SEO improves your website’s click-through-rate

High SEO rankings will improve your website’s click-through-rate. Or, vice versa. You must have a high click-through-rate to improve your SEO. Click-through-rate is the amount of people who click your website divided by the amount of people you reached.

31. SEO improves your website’s time-on-site

As your click-through-rate rises, your website’s time-on-site will likely increase as well. This is how long your website visitors are staying on your website. The longer your visitors stay on your website, the more likely they are to buy. Additionally, it will boost your SEO rankings as well.

32. SEO improves the safety and security of your website

SEO will force you make your website safe and secure. This will protect your website visitors from viruses and fraud. Simultaneously, it will boost your rankings as secure websites will significantly influence your SEO rankings.

33. SEO improves the speed of your website

As you are working on growing your website’s SEO, you will improve the speed of your site. High-speed websites will help you offer the best user experience to your visitors. In addition, high SEO rankings will also correspond with higher-speed websites.

34. SEO will improve the user experience of your website

As you can tell from the last few points, SEO will improve the overall user experience of your website. It is important that you keep in mind that Google’s goal is to provide relevance to their users. To rank high in Google, your website must be relevant. In order to be relevant, you will have to offer a great user experience

35. SEO is growing

SEO spending is forecasted to increase to $80 billion by 2020. SEO spending is likely to be higher than online advertising spending. SEO is growing for one reason. It works. Your business has an opportunity to jump on the SEO bandwagon before it becomes too saturated.

36. SEO is mobile

Mobile is the future of online. And, 50% of all Internet users are mobile. This is likely to continue to increase. By optimizing your website for SEO, you are also preparing yourself for the next generation of marketing. Your website must be mobile-friendly. And, search engines will favor your website for optimizing your site for mobile.

37. SEO will help you stand out

There are 250 million websites on the Internet. The average person will never know what most of the Internet has to offer. Higher SEO rankings will help you stand out from the millions of other websites.

38. SEO is laser-targeted

SEO is keyword-based. This means that listings appear based on the keywords people search for. The advantage here is for you to reach people who are looking for exactly what your business offers. The keyword targeting ability of SEO is one of the primarily reasons why it delivers the most qualified traffic to your website.

39. SEO traffic is the real deal

SEO traffic is the real deal. The people visiting your website are not coming for fun. They are in actionable pain. They have real problems. They are looking for answers, and they clicked your website because they think you can find it with your business. As long as you add value, and understand your customers, you will have much success with SEO.

40. SEO rankings last forever

Okay, not really. But honestly, it is extremely hard to screw up SEO rankings. You will likely remain in top positions, unless you use black-hat SEO practices. Black-hat SEO practices consist of frowned-upon tactics to trick search engines to rank your website. However, you are not going to have to worry about this. Why? Because you are going to use a trusted SEO company. Once you attain top placement, it is time to celebrate! Or, begin expanding to other keywords.

41. SEO can eliminate cold-calling and other traditional strategies

Tired of passing out flyers? Tired of advertising in magazines and not seeing results? Tired of cold calling people and bothering people who will never want to buy from you? If your answer is yes, invest in SEO.

42. SEO can double, triple, or quadruple your business

SEO can literally double, triple, or quadruple your business. SEO exposes you to the entire market of individuals searching for you. You can expand in more cities, states, nations, or other parts of the world with an effective SEO strategy. The world becomes your marketplace with an effective SEO strategy.

43. SEO can help you attract talent

SEO can help you attract talent. People looking for work also start their journey on Google. You can optimize your website to rank on Google for the positions you are hiring for. Avoid recruiting fees and acquisition costs by investing into a SEO strategy.

44. SEO is Affordable

SEO is more affordable than advertising to increase your conversions. SEO pricingtypically ranges from $800-$2000 per month. However, the return is invaluable. Once you rank #1 on Google, your website will receive thousands of free hits to your website. 

45. SEO is the smartest marketing investment you can make

The benefits of SEO are endless. SEO is the smartest marketing investment you can make. It is a long-term asset to your business. It generates traffic, leads, and sales. It does not require any advertising. Your customers are searching on it right now. And, one of your competitors are growing your business significantly from it. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest into a SEO campaign today.

This information was also referenced by the following link: Lyfe Marketing

Mar 16, 11:55PM EDT0
How can a business establish whether the marketing channels they are using are up-to-date?
Mar 16, 4:38AM EDT1

Wow, thats a super loaded question, lol. First, most people do not even know what marketing channels are, much less if they are up-to-date. But I digress, You have over 16 different marketing channels. The list Im showing is has a few of the needed channels that you should look at as each one has its own following and procedures:

  1. Search Engine Optimization (SEO) – This includes on-page SEO and off-page SEO tactics aimed to help you bring in organic traffic from search engines.
  2. Referral Marketing – This includes intentional word of mouth activities, viral tactics, and intentional referral generation (should be a must for any business).
  3. Speaking Engagements – I’m always telling people just how valuable speaking for leadsis. This includes speaking engagements at events such as industry conferences. Note, you don’t need to get paid for the speaking engagement itself for it to be worthwhile. If you do it right, you’ll be walking away with leads that will pay you more over time than just one speaking engagement would.
  4. Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and followers.
  5. Public Relations – This includes activities aimed at receiving coverage in traditional media outlets.
  6. Online Advertising – This includes the use of pay-per-click platforms, social networks, display ads and retargeting.
  7. Offline Advertising – Yes, this can still be a powerful marketing tactic. This includes advertising in offline print and broadcast outlets such as magazine, TV, and radio.
  8. Sales Playbooks – This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads.
  9. Email Marketing – While people may give up social media from time to time, you’ll likely not hear people say they’re giving up their emails. Using targeted and automated email campaigns based on conversion actions is a great way to get your message to the right people.
  10. Utility Marketing – This includes the creation of useful tools that stimulate traffic, sharing and brand awareness.
  11. Influencer Marketing – This includes the practice of building relationships with individuals and outlets that can influence pre-established communities.
  12. Partner Marketing – This includes co-marketing activities that run in collaboration with strategic marketing partners.
  13. Social Media Marketing – This includes the act of building engagement on established platforms and networks such as Facebook, Twitter, and LinkedIn as well as targeted industry platforms.
  14. Online Events – This includes events such as webinars, demos, and workshops conducted using online tools
  15. Offline Events – This includes events such as workshops, demonstrations, seminars, trade shows, showcases and customer appreciation events
  16. Community Building – This includes the intentional act of building and facilitating a community around a shared interest or topic related to the organization’s industry

This list was pulled from the following link , Marketing Channels , and they also have many more links of valuable information to get you on the way to better marketing

Mar 16, 11:52PM EDT1
When putting together a team, what questions should one ask propective employees/team members during the interview?
Mar 15, 6:42PM EDT1

My main concern is your passion, how do you feel working with this type of company, we do a lot of fun stuff, so its really a no brainer how this should work. Find like people that have the same vision as you do, let them speak freely about themselves, I dont interview, I have conversations, people that are passionate about what they can do will not hesitate to show you everything that they've done. Thats how an interview should be conducted, we are like a family, a band of the hand, and thats the atmosphere I'd like to keep.

Mar 16, 11:47PM EDT1
What are the proximity beacons that you started off looking at?
Mar 15, 10:32AM EDT1

First we looked at Royaltie, they were charging $45/month for 3 beacons with setup costs, then we researched a bit further and found Radius Networks, they sell you the beacons, one time fee of $14 each and come with instructions on setup.

If you arent tech savvy you may want to get some help setting them up but once you do, with the assistance of Google Developer Platform, you are on your way to setting up the beacons and geo fencing and you are on your way.

We have them setup in several Starbucks to announce the daily specials and other offers, pretty dope

Mar 15, 12:13PM EDT0
What is your online talk show all about? Who are the hosts and what are the topics?
Mar 15, 8:56AM EDT0

The Online Talk Show we produce is #AriseTalk with your host Carmella Johnson, Life Coach, Motivational speaker, check her FB page out to see the results, AriseTalk

Mar 15, 12:08PM EDT0
What are the advantages and disadvantages of virtual business cards over paper business cards?
Mar 15, 8:05AM EDT0

No one that wants to get a callback from ,me will give me a business card, they are outdated and no one we deal with uses them in media.

We use a virtual digital card by . By using a digital card link, you have the ability to give it to anyone really quick, text message, email, verbal and they can see all of your offerings instantly instead of combing through their plethora cards to find yours. 

My persona vCard has over 38 links on point to various depts of our company, get yours today, 30 day free trial, click orange link at bottom of vCard, vCard Global

Mar 15, 6:24PM EDT0
What metrics should one use to measure the success of a social campaign?
Mar 15, 1:44AM EDT0

The following steps apply to Facebook, Twitter, Instagram and Pinterest, we currently have FB, IG, TW, PIN, YT, LinkedIn, Reddit, StumbleUpon, Digg, and a few other secret ones (we cant give you everything now, lol)

1: Track Follower Growth

Your total count of fans, followers, and page likes represents the number of unique people who have taken an interest in your business. Ideally, you should consistently grow your following. This means the content you’re sharing and the ways you’re engaging your audience need to be enticing enough to attract new fans.

#2: Identify Optimal Times for Engagement

Knowing when your audience is most likely to engage with your content is important. It helps you tailor your strategy so you post your content at the right time (when your audience is most active) and the best days of the week.

#3: Track Likes and Reactions for Your Posts

Gauging how your audience reacts to the content you post and share is crucial for any marketing strategy. This direct response metric helps you determine whether your audience is interested in what you’re currently publishing, and should inform the type of content you share in the future.

#4: Monitor Mentions

Your fans and prospects are out there talking about you and you want to be a part of that conversation. For this reason, it’s important to track your mentions. On Facebook, you’ll get notifications whenever someone tags your business/username in their post.

#5: Delve Into Audience Demographics

As you grow your following, monitoring your audience demographics can inform your strategy and help you modify posts and paid ads for future promotions.

#6: Determine Reach

The Reach metric combines the number of people you’ve reached both within and outside of your audience. When people engage with your content, their activity is usually shared with their connections, which increases your page’s reach.

#7: Review Replies and Comments for Your Posts

Replies and comments on your posts can help you gauge how interesting or engaging your topics are. As with reactions, they’re direct response metrics that help you weed out uninteresting content from your publishing schedule.

#8: Find Out What Content Is Being Shared

Content shares are important because they reflect how your audience perceives the value of your content. Highly shared posts indicate that your audience found the topic or type of content particularly helpful, or had a strong emotional or psychological connection to it. The more often content is shared, the greater the reach.

#9: Track Referral Traffic From Social Media

Acquisition data tells you what kind of traffic you’re getting from social to your website and how that traffic performs once it arrives. If you find one or more social channels aren’t bringing you the number of click-throughs you expected, use this data to improve your calls to action and campaigns.

#10: Examine Click Rates

Click rates have everything to do with conversions. Although they don’t specifically focus on revenue generation, clicks help you understand how your followers engage with you, why they’re engaging, and what’s making them click on different links.

Mar 15, 12:37PM EDT0
What is the impact of social media marketing on business?
Mar 14, 11:54PM EDT0

Well before you had to figure out where to advertise your product, this could take months to do research on, gather the different modalities of marketing, magazines, print ads, flyers, then there was a matter of location, how were you going to get the music to the masses, carrier pidgeon, afraid not.

The beauty of social media is that, though there are millions of subscribers and over 600 million groups on FB alone, not to mention the other entities (over 200 social media platforms 30 of which are maybe used simultaneously at any given time) it still gives you the ability to carve your brand into the niche you looking to have presence with.

Community group formations, word of mouth, sharing, advertisers are creating polls and user-generated hashtag campaigns, producing appealing podcasts and making videos to promote their brands.

Chatbots are in high demand and we utilize them to interact with our potential clients and customers with the ability to come into the conversation in real time to give the customer the personal effect.

Some hold competitions where the participants are asked to submit or share ideas or content created solely by them; this motivates the buyer to purchase the relevant product or service because now they know that their wishes are being valued.

Now with the ability to boost and ad with a group is a game changer, because not only will it show the group, but will also look for like interests users to show it to as well.

We actually utilize several ways of getting the word out to the masses, visit our FB page SCM to see this in action, you can see all of our social media offering from our Facebook page

Mar 15, 4:31AM EDT0
What social media marketing trends can one expect in the future?
Mar 14, 10:13PM EDT0

Thats a good one, but one we can see coming to fruition now, and thats the need for more video content. With ATT possibly introducing a new way to view TV throught DirecTV, YoutubeTV now created and active, Netflix, Hulu and now even Vimeo is getting into the game. Not to mention Daily Motion and a few other entities coming soon, They are ALL going to need CONTENT, so if you have a skillset with video production, now would be the time to step it up

Mar 15, 4:20AM EDT0
In your opinion, when is it better for a company to extricate itself from social media?
Mar 14, 9:07PM EDT0

When that company is a highly regulated securities or financial company, the less on social media, the better, the main purpose for this, in my humble opinion, is to keep the sites access away from hackers, social media isnt exactly totally secure.

Other examples are when you cant afford to keep your social media up, how to deal with bad reviews, lacking the skillset needed to run multiple social apps for one company. Measuring results has gotten better, you can create audiences to match the ones that work for you, but thats not always the case as each ad can produce different results in the long one

Mar 15, 4:17AM EDT0