AMA with Nir Eyal on How to build habit-forming products and fight distractions
I am Nir Eyal. I am fascinated with the intersection of psychology, technology, and business. I call it “behavioral design.” The topic encompasses user experience, behavioral economics, and a dash of neuroscience. My passion is helping companies build better products.
Iʼm the author of Hooked: How to Build Habit-Forming Products and have taught at the Stanford Graduate School of Business and Design School. Iʼve sold two technology companies since 2003 and now help teams design more engaging products.
In this AMA I would like to focus on how to build habit-forming products and fight distractions.
Nearly 80% of smartphone owners reach out to their device within 15 minutes from waking up. On average, people check their phones between 40 and 150 times a day. We are all clearly hooked. But how do some companies manage to control peopleʼs minds? What makes some products habit forming and others not? Forming habits is imperative for the survival of many products and the more distractions we have around, the harder it is for companies to create and maintain loyal user base. Many businesses are just waking up to this reality while others are already cashing in.
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